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The most beautiful solutions are the ones most simple according to Mathematicians. I believe the same is true for making films.

The films I work on tell stories - authentic stories. If asked about my job I might say that I look for finger prints: individual characteristics, the core of a story. And when found I start searching for visuals and a structure to tell that story.

Most of these stories talk about products and services, actuality though about humans and their experiences and I believe the most captivating way of telling these stories is hidden in their core.

A good film is the result of overcoming challenges. The biggest challenge? Maybe to find a story's core, to keep it in focus and to tell it simply: Because a simple, straight story touches audiences the deepest.